Discover how John’s clients turned challenges into lasting impact and built legacies that inspire.

Success Fueled by Purpose

These aren’t just stories of career wins; they’re stories of personal evolution, each one a testament to what’s possible when you work with a coach who understands your journey.

Each journey is unique, but one thing remains the same: John Maurer’s clients don’t just reach goals—they create impact. They come to John facing real challenges, often feeling stuck or unsure, and leave with clarity, confidence, and a renewed sense of purpose.

With John’s guidance, these clients haven’t just moved forward—they’ve transformed their approach to leadership, life, and legacy. Here, you’ll find stories of clients who have committed to something greater, choosing to build a future that reflects their values and vision.

Explore the journeys of those who have stepped up to build their own legacies, with John Maurer by their side.

Stories Of:

Facing Challenges Head-On

Clients come to John ready to face challenges, confident they’ll receive tailored tools and guidance.

Building Confidence and Clarity

John’s approach helps clients clarify their path and feel empowered to make meaningful progress toward their legacy.

Creating Lasting Impact

John’s coaching provides the perspective and support to build a legacy beyond individual success.

Featured Success Stories

The following stories are from real people and client’s of John. For privacy reasons, their name and location have not been shared.

Banking Professional

Age: 40’s

Before I began working with John, I would have considered myself professionally and personally stagnant.  I had been working towards a specific goal and believed I had finally arrived at that point.  Through the years my focus was pushing forward, but I didn’t know what to do next.  I completed the goals I has set for myself at that time bud did not feel overall success.  I wanted to be more impactful and make a difference.  I was lost on how to proceed.

I believe I have always had a growth mindset but being able to utilize those intentions is another skill set.  John worked with me on each spoke of the wheel and focused on steps to improve each area.  He challenged me to write down and be intentional on what I wanted out of each discipline.  Being able to put pen to paper helped direct me and find the next steps.

I started as someone who was paralyzed by their own doing.  I used the talents God gave me and self-reflected to better identify what I wanted out of life, both personally and professionally.  John has been inspirational and challenging throughout the course and most importantly held me accountable.  The learning and growth did not stop when the course was completed.  Encouragement and check-ins from John continue to help be responsible as the exercises become more habitual.

I enjoyed the direction and thought-provoking questions John was able to ask.  Most of the information provided is concepts we know, but being able to apply them individually and be able to take action steps was a great advantage of coaching.

Young Entrepreneur

Age: 20’s

Before working with John through Choose to Win coaching, I was unsure of how I could ever reach my goals in life. I did not have a clear vision or obtainable action steps on my horizon. Now, I have the tools and abilities to reach the goals set before me to create a legacy for my life. I have the confidence knowing that God has designed my life with great purpose, and through His strength, I can achieve anything.

I have learned how to have a clear vision, how to start each day with success, and how to make an intentional impact in the lives of those around me. I highly recommend coaching with John and going through this transformation process like I have.

Coaching Client

Age: 60’s

I first began working with John in 2015.  Over the years we have become friends as we’ve consulted together on various 3rd world business and non-profit entity start-ups.  In 2021, when it seemed like all I had in front of me were insurmountable obstacles, John became my coach.  Since then John and I have been using “Choose to Win” to help me move the focus from what I am doing to who I am becoming and why.  And the best part is the story isn’t over yet; as John helps me find the opportunities hidden in the obstacles, we’ll be doing the hard work of replacing bad habits with good ones, making for a positive legacy.

Coaching Client’s Spouse

Age: 60’s

My husband has been meeting with John as coach for some months now, and while some Zoom calls leave one weary, I perceive that meeting with John is life-giving to my husband. From my vantage point of a nearby room I hear my husband talking with and listening to John during their video calls. I hear my husband responding to what I believe are good, thoughtful questions. Based on the length of the conversations, John lingers, not hurrying the process or the need for talking through my husband’s ideas, beliefs and concerns. And I hear my husband’s hearty laughter as John brings fun as well as his knowledge and experience to the conversation.

And while the meeting is definitely between the two of them, John is very much aware of our family, not hesitating to ask about them, or about me. That does not go unnoticed. John’s work and influence is not necessarily limited to the one family member he is meeting with. In our case it is of significant value to both my husband and I, and its benefit felt by our adult children as well.

Thank you, John, for enriching my husband’s life… and our lives… as a result of your work, your service.